ASSIGNMENT 8BU470 Strategic ManagementDirections:

ASSIGNMENT 8BU470 Strategic ManagementDirections:
ASSIGNMENT 8
BU470 Strategic Management
Directions: Be sure to save an electronic copy of your
answer before submitting it to Ashworth College for grading. Unless otherwise
stated, answer in complete sentences, and be sure to use correct English,
spelling and grammar. Sources must be cited in APA format. Your response should
be four (4) double-spaced pages; refer to the “Assignment Format”
page located on the Course Home page for specific format requirements.

Part A

The questions in Part A refer to the material discussed in
Lesson 5 of this course.

As you learned in Lesson 1, managing strategically involves
formulating strategic responses and putting them into action. In Lesson 2 you
learned about functional strategies (also called operational strategies),
competitive strategies (also called business unit strategies), and corporate
strategies. Let’s now discuss implementing strong competitive and functional
strategies to exploit resources, capabilities, and core competencies.

Respond to the following:

1. What
functional strategies does an organization need?
2. What
might provide the basis upon which an organization decides on a competitive
strategy?
3. Describe
briefly Porter’s notion of being “stuck-in-the-middle.” Is it always
true?

?
Part B

The questions in Part B refer to the material discussed in
Lesson 6 of this course.

In Lesson 5 you learned about functional and competitive
strategies, including how implement these strategies to exploit resources,
capabilities, and core competencies. It is now time to delve more deeply into
corporate strategy, with special attention paid to growth strategies.

Respond to the following:

1. Indicate
how corporate strategy is related to the other organizational strategies and
describe each of the three (3) corporate strategic directions.

2. Access
the following article using ProQuest, the Ashworth College online library:

Anonymous (24 July 2012). Campbell Outlines Progress on
Strategies, Sets Stage for Long-Term Growth. Business Wire [New York], n.p.

NOTE: To access ProQuest articles, you MUST first open a Web
browser window to the Ashworth College Library; otherwise, you will be denied
access to the articles when you click the links. Once your browser is open to
the Ashworth College Library, simply click on the link for the article you need
to read.

Respond to the following.

• What are
some of the growth strategies Campbell’s will implement?

3. Provide
two (2) other suggestions for growth strategies that Campbell’s might utilize.

Part C

The questions in Part C refer to the material discussed in
Lesson 7 of this course.

Again access the following article using ProQuest, the
Ashworth College online library:

Anonymous (24 July 2012). Campbell Outlines Progress on
Strategies, Sets Stage for Long-Term Growth. Business Wire [New York], n.p.

NOTE: To access ProQuest articles, you MUST first open a Web
browser window to the Ashworth College Library; otherwise, you will be denied
access to the articles when you click the links. Once your browser is open to
the Ashworth College Library, simply click on the link for the article you need
to read.

Also visit the Campbell’s “Worldwide” section of their
website, located here:

http://www.campbellsoupcompany.com/around_the_world.asp
In Lesson 6 you learned about growth strategies. One of
Campbell’s growth strategies is to expand its international presence,
particularly in emerging markets. Think about this in relation to what you have
learned about international strategies.

Respond to the following:

1. What are
the potential advantages and disadvantages of Campbell’s intended expansion in
emerging markets?
2. Do you
believe Campbell’s is using a multicountry strategic approach or a global
strategic approach? Fully explain your reasoning.

Part D

The questions in Part D refer to the material discussed in
Lesson 8 of this course.

To round-out your understanding of the strategic management
process, this lesson applied the concepts to entrepreneurial ventures and small
businesses, as well as not-for-profit organizations. Demonstrate your knowledge
of entrepreneurial ventures and small businesses by responding to the
following:

1. Describe
the characteristics of an entrepreneurial venture and a small business.
2. Why are
these types of organizations important?
3. Describe
the overall approach to the strategic planning process in entrepreneurial
ventures and small businesses.
4. Explain
the advantages and disadvantages of strategic planning with entrepreneurial
ventures and small businesses.

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