Brand Identity

1. As the Crafting Your Personal Brand Workbook (Links to an external site.) highlights, developing a brand does the following: Helps you focus on the value you bring to employers and identifies the unique traits you bring to the workplace Delivers an authentic message to hiring managers around your career goals and depicts who you are as a professional Enables employers to see not only the skills you have but also the unique personality and character traits you have to offer Helps you define how your vision for the future aligns with the long-term business objectives of the hiring organization, effectively elevating your status from commonplace commodity to one-of-a-kind package Take a moment to describe your professional strengths and make an argument for why they are important. In what ways could you develop your brand to effectively market yourself? 2. more than 80 words response “Good evening Class, When I think of my “Brand Identity” there are a few things that come to mind. The first and most important one to me is “do the right thing”. This resonates with me both philosophically and professionally. As an HR professional, it is essential that colleagues have full trust that I will always choose to do the right thing in any given situation. Integrity is also important to my identity and of course is closely related to my first point. I also place a lot of importance on professionalism and good judgement. It is not always easy to avoid difficult situations with employees but in HR we cannot allow ourselves to “lose our cool”.” 3. more than 80 words “I have spent 21 years in the Air Force so most of my brand revolves around the career I have known the majority of my life which is the Air Force. In my brand as a Senior Non Commissioned Officer in the United State Air Force, the key words I would use to describe my brand are which I feel are concise: Detail oriented, Experienced Leader, Accomplished Follower, Dedicated Airman, Skilled Multi-Tasker, Proficient Learner. Those are the key words I like to focus on when writing my brand.”

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