Terry Wilson, a seasoned
marketing veteran, has recently decided to explore growth options for Tuscan
Treasures, an importer of Italian furniture. Profits are declining and Mr.
Wilson must decide whether to downsize or expand to improve the situation. You
have been asked to advise Mr. Wilson on which growth strategy would best aid
Tuscan Treasures should he chose that route. You have also been asked to
provide Mr. Wilson with a better understanding of why profits have been down
recently, including possible causes of the decline. He also wants to know what
he would need to do if he decides to downsize he operation.
Part A: Provide Mr. Wilson with three possible growth strategies.
Part B: What are the possible causes of his companyâs decline?
Part C: What are some recommendations for handling a downsizing?
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