Building a brand is crucial exercise that often takes years or decades to accomplish

Building
a brand is crucial exercise that often takes years or decades to
accomplish. The benefit of brand equity is realized in the bottom line.
You researched brand equity from a consumer standpoint. For this
assignment, you will select a big nationally or internationally known
brand that has advertisements that feature a famous person or persons.PART 1: Research BackgroundResearch
the selected brand using both its Web site and articles in the AIU
Library’s full-text databases, and address the following:What does the brand mean in today’s market?How has it evolved over time?What is the target market(s) for the brand? Has that changed from the past?How is the competition positioned?This
section of the assignment requires the use of articles from the AIU
Library’s full-text databases. Articles are found in periodicals. These
are not to be confused with eBooks or reference books. The most popular
databases in marketing are: ABI Inform Global, Academic Search Premier,
and Business Source Premier. This section of the paper should be at
least 2 pages in length.PART 2: ApplicationMarketing
is not all serious research involving scholarly, statistical, and
practitioner resources; it is also about trends, buzz, and pop culture
of the day. Actors, models, musicians, athletes, and reality stars of
the moment are hounded by the press. Their lives unfold in the media,
and many are seen wearing, carrying, eating, or driving a particular
brand. For this section, you may research the following in any media
outlet:What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?What other famous characters could be connected to your brand? Explain why.What about the competition? What kind of endorsers do they use?This section of the paper should be at least 2 pages in length.Your
report must include a reference list. All research should be cited in
the body of the paper. In-text citations and corresponding references
should be included in your paper. For more information on APA, please
visit the APA Lab. The paper should be written in third person; this
means words like I, we, and you are not appropriate. The use of direct
quotes is discouraged but may be used sparingly in appropriate
situations.Your
assignment should contain a cover page, an abstract page, and a
reference page in addition to the body. The body of the paper should be
4-5 pages in length, starting with a brief 1-paragraph introduction and
ending with a short conclusion. The entire submission will be 7-8 pages
in length.Click here to view the assignment grading guidelines.Please submit your assignment as a Word document in APA format using the attached TEMPLATE.For assistance with your assignment, please use your text, Web resources, and all course materials.

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