BUS 375 ASSIGNMENT 2: PROJECT MOTORCYCLES DUE WEEK 4

You
are a project manager for a medium-sized manufacturer of motorcycle cruisers.
The engines in motorcycle cruisers, like the ones you manufacture, are usually
categorized by size rather than the number of cylinders. In the past, your
company has successfully manufactured and marketed the best-selling of these
fuel-efficient cruisers that occupy the middleweight class. The rather nebulous
middleweight class comprises motorcycles broadly ranging in engine size from
500 cubic centimeters, or cc, to 1000 cc.
Executives
at your company are now interested in motorcycles with larger motors and would
eventually like to produce motorcycles in the touring class, specifically
designed to excel at covering long distances with motors larger than 1100 cc.
The proposed target market for these larger motorcycles consists of males
between the ages of 35 and 60 in global markets. Price points for the larger
motorcycles cover income ranges from $55,000 to $100,000. Management has
decided that your company will meet the objectives stated herein within the
next five (5) years. During the proposed changeover, the company will continue
to manufacture the middleweight cruisers to serve its existing clientele.
Write
a six to eight (6-8) page paper in which you:

Select one (1) of the types of
project organization that would suit the development of the larger touring
class motorcycles. Outline the process steps that your company would take
in order to develop the motorcycle. Provide a rationale for the response.
Recommend one (1) strategy to
the senior executives that the organization might use to balance short-
and long-term needs. Specify the crucial resources that you would need as
a project manager to run the existing business interests at the same time
that the business changes to the production of touring class motorcycles.
Suggest the project management
leadership style that is most conducive to overseeing the operation of the
business growth plan.
Recommend at least three (3)
risk mitigation strategies to address project plan details that might be
forgotten or overlooked. Justify the selection.
Use at least three (3) quality
references. Note: Wikipedia and other Websites do not quality
as academic resources.

Your
assignment must follow these formatting requirements:

Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides;
citations and references must follow APA or school-specific format. Check
with your professor for any additional instructions.
Include a cover page containing
the title of the assignment, the student’s name, the professor’s name, the
course title, and the date. The cover page and the reference page are not
included in the required assignment page length.

The
specific course learning outcomes associated with this assignment are:

Design an organizational
structure, staff a project office, and establish a communications system
to effectively manage projects.
Analyze the role of executive
management in the life of a project.
Apply the project manager’s
critical skills, in terms of project leadership, team building, time
management, conflict management, and effective communication with
executive sponsors, peers, team members, and project clients.
Use technology and information
resources to research issues in project management.
Write clearly and concisely
about project management using proper writing mechanics.

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