Acculturation (graded)Define acculturation in your own words. How does it happen? What factors can influence the speed at which it happens?Follow-up â Have you gone through an acculturation process? Are there types of purchase behaviors that change with acculturation?(graded)
What
subcultures do you belong to? Think of the obvious and not-so-obvious
answers! The following question is for follow-up: Are any of the
subgroups that you belong to targeted by marketers? Think of
something a marketer could do to reach one of your subgroups in a way that
isnât already being done.
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