Quantitative text analysis is a systematic method of coding textual elements into nominal or ordinal categories (numbers or rankings) in order to be analyzed.
A quantitative analysis of texts researches how often a behavior or situation occurs (nominal or numbers), or to what extent (ordinal or ranking), not why it happens or the emotions behind it (which is qualitative analysis). For instance, with the topic of parent-child interactions in TV sitcoms, the researcher might count the amount of times a parent gives advice, or a child tells a joke at the expense of the parent (these would be the variables studied by the researcher). The emotions that this creates, the reactions of the characters and the consequences are not part of quantitative analysis (these would be qualitative research instead).
For the Assignment this week you are going to develop a quantitative text analysis design, create a coding scheme for the variables, collect data, and test the coding scheme.
To complete the Assignment, choose one of the topics listed below and address all the elements. You do not need to write an essay; just provide your answers and details for each of the following:
Your topic is:
Host-guest interaction on TV talk shows
Preparing Your Assignment
The body of your paper should be between 500 and 600 words, or about two pages.
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