https://communication.gsu.edu/m-a-in-digital-media-strategies/ Please submit a statement that summarizes your research, academic, and potential professional interest, and which details your intellectual interests as they relate to communication. If you wish, feel free to use the statement to bring information to the attention of faculty reviewers you think is of importance. For example, if your application contains some evidence or special strength or weakness, you might choose to address that in your statement. If your undergraduate or graduate transcripts would benefit from additional explanation (e.g., if you wish to call to our attention your higher grades in communication-related courses, or your record of improvement), then it would be appropriate to add that language to this statement as well. Overall: why do you wish to pursue studies with the GSU Department of Communication? If you are undecided about the particular direction you wish to pursue, then do your best to specify the general direction you are heading. Waitstaff Soho ATL, Atlanta | August 2018 – present Trained and mentored new wait and host staff. Applied communication and problem-solving skills to resolve customer complaints and promote long-term loyalty. Worked closely with management to improve front-of-house morale. Assistant Event Marketing Dave & Buster’s, Greater Atlanta Area | Oct 2017 – Jan 2019 Recruited 25 corporate and community sponsors. Managed 4 social media accounts using Facebook Business Manager and HootSuite. Created social media marketing campaigns to promote special events; Reached a 17% increase in user retention through social media engagement. Executed promotions such as remotes, events, van hits, and other street team activities. Manager’s Assistant Enterprise Rent-A-Car, Smyrna | Dec 2015 – Oct 2016 Assisted in 12% store revenue increased by ensuring proper underwriting practices to minimize financial loss. Developed and maintained partner relationships with corporate accounts, dealerships, body shops, and insurance agents to become the preferred dealer in the area. Promoted from Manager Trainee to Manager Assistant Sept. 2016. Created a partner incentive program that increased customer referrals by 15%.
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