For you own analysis. Take on one of the following: a written essay, an image, or advertisement. Examine the text closely – with a particular posture toward analysis. Consider the main Argumentative moves and the following questions:
1. Audience/Rhetorical Situation: Who is the audience? Can you tell? If it’s not clear by the language and nature of the argument, consider the publication. Where was ti published? What organization wrote, supports, or sponsors the publication?
2. Claim: what is the main claim ( or thesis)? What type of claim is it? In other words, what is the argument working toward? Does it seek to make the audience evaluate the worth of something (claim of value); believe in a past. Present, or future condition (fact); or want to do something (claim of policy)?
3. Line of Reasoning: Every argument has some line of reasoning – premises that walk the audience toward the main claim. What individual premises are asserted? How do they lead to the main claim? What premises are unstated? What points does the reader fill in?
4. Other Appeals: How does the argument tap into shared value(courage, peace. Honor, trust, personal responsibility, knowledge)? How does the argument prompt a certain feeling (fear, anger, hope, regret)? How does the argument call on basic human needs (safety, belonging, actualization)? How does the argument refer directly to the writer’s own experience or wisdom?
5. Examples and evidence: how does the argument rely on allusions, scenarios, illustrations, anecdotes, personal testimony, facts, or statistics? How do the specific forms of example or evidence function in overall argument? How do they support the main claim or serve within an appeal?
6. Opposition: In what ways does the argument engage opposition? Or how does the opposition shape the premises of the argument?
7. Values: what assumptions do you detect? What does the argument assume, but not necessarily state, about the topic – or people, institutions, life, social norms, and so on? Do those assumptions point to any underlying values
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