Kaplan MT460 Unit 1 assignment

The nature and value of strategic management is to
achieve the desired results and outcome due to careful research (environmental
scanning), planning and development of a company’s strategy as well as the
implementation and maintenance of it (Pearce & Robinson, 2013, p. 3).
For this week’s Assignment, you will complete a
short answer on the following question:
Why is strategy important to business?
You will want to address the main components (three-tier process) of the
strategic management process while discussing the importance of strategy for
Be sure to use your Reading this week as a
resource. You are encouraged also to use the Library databases and the Internet
as additional resources.
For additional Assignment details see Rubric below.
Pearce, J. A.,
& Robinson, R. B. (2013). Strategic management: Planning for
domestic & global competition (13th ed.). New York, NY:
Assignment Checklist:
Explain the concept of the strategic management (three-tier) process.
Discuss the importance of having a future oriented plan.
Discuss the organization’s vision, mission, purpose, philosophy or goal.
Discuss the strategic process as input for future decision making.
For additional Assignment details see Rubric below.

project should be double-spaced, citations should use APA style, and it should
be 2-3 written pages in length, not including the formal title page and
references page.

For assistance with current APA format
and citation style visit the Kaplan Writing Center.

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