You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.
You can choose any company to work with as long as:
It is a local company.
It is a startup that was established in the last (3 – 6) years, 2014 onwards.
It can belong to any industry sector.
Part 1, around (500) words: (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)
1.Investigate the micro-environment as part of the situation analysis for your company.
b.Suppliers and/or Digital Marketing intermediaries.
2.Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
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