Review the following lectures:
The project assignment provides a forum for analyzing and evaluating relevant topics for this week on the basis of the course competencies covered.
Over the next few weeks, you will explore the steps involved in the planning process and how they work together to develop the overall strategic direction of an organization. An important element of the planning process is understanding the marketplace. In the marketing spectrum, this refers to having the ability to identify and relate to your target audience. Once you understand your target audience, you can better ascertain its decision-making process as a consumer (thereby ensuring that your organization remains strategically placed in the market). Likewise, it is important to identify the competition in the market and assess its ability to provide services. Without these abilities, there is no strategic direction for the organization to move.
In this assignment, you will assess the condition of a specific healthcare market based on its current population. This will require that you research a type of service, location (city/state), and the demographics of the respective population. Understanding these variables will help you examine whether there is an opportunity for new market entry with a similar service (creating new competition).
You will have the flexibility to select any type of healthcare service and any city/state that interests you.
For example, you may be interested to research acute care (a type of service) in Savannah, Georgia (location). In this example, you would need to research the existing acute care market and population in Savannah.
Please review the following resources and, using specific information from these resources, your course resources, and additional research, address the tasks posed below:
To support your work, use your course and text readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
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