Your Final Paper will be a ten page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
Topic of Marketing Strategy plan: Health Care and Medical Equipment
1. Executive Summary (A summary of the plan’s highlights and objectives)
2. Market Analysis
o Organization and Products/Services Overview
o SWOT Analysis
o Customers (Customer demographics and needs)
3. Environmental Analysis
o Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
o Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
4. Marketing Goals and Strategies (A discussion of overall goals and strategies)
o Marketing goals (including short-term and long-term goals)
o Financial goals (including short-term and long-term goals)
o Marketing mix
5. Monitor and Control
o Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
o Contingency plan (if any)
Writing the Marketing Paper
• Must be ten pages in length double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
• Must include an introductory paragraph with a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must have header breakdowns covering the change of topic outlined for the necessary information.
• Must conclude with a restatement of the thesis and a conclusion paragraph.
• Must use at least TEN scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.
• Must document all sources in APA style
• Must include, on the final page, a Reference Page that is formatted according to APA style
Hillestad, S. G. & Berkowitz E. N. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett. ISBN: 9780763747992
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