Objective:To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem.
Begin by reading the Nascar Case in the text.
the year is 2015 and prepare a 3 page proposal memo to the CEO with a
comprehensive new product strategy for a clearly identified target
Your proposal must include:
Identification of the root problem you feel needs to be addressed in no more than one paragraph.
of the target market you plan to attract with the new strategy
including demographic, behavioral, geographic and psychographic
segmentation descriptors. Include rationale for why this particular
market was selected supported by data.
Product Strategy â comprehensive description of tangible and intangible
attributes of the product, âtypeâ of product, form of strategy option
used for this new product development, differentiation and positioning
strategy. Be sure to include your rationale supported by data.
sure your proposal is comprehensive and includes the appropriate
marketing concepts that will convince the CEO of your expertise and
validity of ideas.
This does not have to be in APA format, however you must include a Reference page with at least 3 references.
Not to exceed 3 pages, not including References.
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