This assignment is to assess a company using Business Model Generation tools, identify likely tensions/vulnerabilities as well as possible collaboration areas between Marketing and Operations.This assignment is to develop a similar ‘real life’ analysis on either Starbucks, Amazon (Go or Grocery) or a company of your choice. Whichever company you choose, you might do some type of field visit to assess the marketing/operations dynamic (i.e. visit the Amazon Go retail store or a Starbucks in addition to the case…but SAFELY!). Site visits are NOT required.Specific requirements of this Assignment are as follows:1. Develop a thoughtful, in-depth 9-Box CanvasPreview (attached file) or your company2. Assess what type of Business Model Pattern (or patterns/hybrid) they are likely pursuing (i.e. multi-sided, long tail, etc)3. Identify and describe three possible tension/concern points, critical interaction or collaboration areas between Marketing and Operations for this company4. Create recommendations on how you would resolve those tension points or fully take advantage of the identified opportunities for collaboration. Specifically, what could management do to address the concerns and/or fully capitalize on possible areas of collaboration?Assignment DetailsFormat/Length: In addition to the Business Model 9-Box / Business Model CanvasPreview the document.Keys to Strong Assessment: Clear and concise recommendations, Quality of written communication, In-depth and thoughtful analysis, Evident use of course materials
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