Spmt 607 marketing plan – – college athletic department

  

Connect with a professional writer in 5 simple steps

Please provide as many details about your writing struggle as possible

Academic level of your paper

Type of Paper

When is it due?

How many pages is this assigment?

Instructions: The president and board of trustees have retained your services to continue with the reorganization and revitalization of Krakus University’s athletic department. Based on the recommendations you made, you need to create a marketing plan to help market the athletic department both internally and externally. The most important thing to be marketed is the department itself.  With the number of changes at the University in the last five years, it’s critical the college community understands and supports the new strategies for athletics. Having a well-developed marketing plan is essential to the athletic program’s success, and must be linked to the University’s core mission and core values.

The president and board are committed to moving to NCAA Division II as they think it will help academically, financially, and with the University’s overall image. There are several Division II schools within a two-hour radius of Krakus and initial membership conversations with the commissioner have been positive. Since the move to being a co-ed institution did not go over well with the alumnae, the president and board want to be sure they don’t make the same mistakes with the move to Division II.

Upon approval of the president and board, your plan will be presented to the Krakus community, the surrounding community, and alumni across the nation. The vice-president of alumni relations and athletic director will travel to different alumni events to present these changes personally. Be sure to:

· Provide a brief background of the department

· Describe the changes, the goals and reasons for making the changes,

· Discuss how the changes will impact the various communities,

· Present timeline

Create a PowerPoint covering the areas listed above for presentation to the president and board of trustees. Remember, the PowerPoint must be in bulleted format and must include a notes section. The notes section should be the script you will use for your presentation such that if you were unable to make the presentation, someone else could make the presentation by reading what you’ve written in the notes section.

Your marketing plan should include:

· Executive Summary: This section acts as a concise overview of the marketing plan. This section should be brief (approximately one page) and focus on only the major objectives.

o Team Name and description of the main objective/vision for this athletic department

o Target audience

o Short and long-term goals/objectives

o Marketing overview

o Public Relations/Community Relations vision

· Marketing Environment: This section provides a brief overview of the demographic, social, and economic climate associated with the location of the athletic department (neighboring communities)

o Demographics

o Environmental factors (societal and cultural)

o Economic and financial conditions

o Stakeholder and political influences

· Marketing Objectives: Identify specific marketing objectives associated with generating revenue/profit through ticket sales, luxury suites, merchandise, sponsorship, advertising, etc.

· Target Market: Identify specific information regarding the audience targeted for this marketing plan.

o Demographics

o Environmental factors (societal and cultural)

· Marketing (SWOT) Analysis: Identifying the strengths, weaknesses, opportunities, and threats associated with marketing this team/organization.

o Competition (local, national, etc.) 

· Marketing Mix: Description of the strategies for each phase of the marketing mix.

o Product

o Pricing

o Place

o Positioning

o Promotion

Be sure to carefully proof your work, and follow APA format throughout.  The last slide of your presentation should be your reference list.  At least two scholarly references are required.

 Length of Assignment: 15-20 PowerPoint Slides (not including title page and references)

   

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

At 111papers.com, we value all our customers, and for that, always strive to ensure that we deliver the best top-quality content that we can. All the processes, from writing, formatting, editing, and submission is 100% original and detail-oriented. With us, you are, therefore, always guaranteed quality work by certified and experienced writing professionals. We take pride in the university homework help services that we provide our customers.

Money-Back Guarantee

As the best homework help service in the world, 111 Papers ensures that all customers are completely satisfied with the finished product before disbursing payment. You are not obligated to pay for the final product if you aren’t 100% satisfied with the paper. We also provide a money-back guarantee if you don’t feel that your paper was written to your satisfaction. This guarantee is totally transparent and follows all the terms and conditions set by the company.

Read more

Zero-Plagiarism Guarantee

All products that we deliver are guaranteed to be 100% original. We check for unoriginality on all orders delivered by our writers using the most advanced anti-plagiarism programs in the market. We, therefore, guarantee that all products that we submit to you are 100% original. We have a zero-tolerance policy for copied content. Thanks to our strict no plagiarized work rule, you can submit your homework to your professor without worrying.

Read more

Free-Revision Policy

TThis is one of the most cherished courtesy services that we provide to help ensure that our customers are completely satisfied with our finished products. Delivering the best final product to our customers takes multiple inputs. 111papers.com prides itself on delivering the best university homework help services in the writing industry. And, in part, our free revision policy is how we do it. What’s more, all our revisions are 100% free without any strings attached.

Read more

Privacy Policy

Client privacy is important to use. We know and understand just how important customers value their privacy and always want to safeguard their personal information. Thus, all the information that you share with us will always remain in safe custody. We will never disclose your personal information to any third party or sell your details to anyone. 111 Papers uses the most sophisticated, top-of-the-line security programs to ensure that our customers’ information is safe and secured.

Read more

Fair-Cooperation Guarantee

Placing your order with us means that you agree with the homework help service we provide. We, in turn, will endear to ensure that we do everything we can to deliver the most comprehensive finished product as per your requirements. We will also count on your cooperation to help us deliver on this mandate. Yes, we also need you to ensure that you have the highest-quality paper.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency