This course is all about deriving insight through research and analysis of both your market and potential market. Those who buy your product, to whom you deliver a service, whom you want to join your church or donate to your mission—the process is the same. Look closely at your affiliates and potential affiliates and design a campaign, not just reach them, but to touch them at a deeper level. For the purpose of this assignment, you will mirror the book and refer to them as consumers. Whether you work for a for-profit or non-profit, the most effective messages are shaped by insight into the individuals and groups you need to attract to become your customers, donors, or members—those who consume your services or are moved to action by your communications. It all begins with insight, and insight starts with actionable research. We use research to generate insight into the most effective creative messaging to reach consumers, using a creative understanding of the story we need to tell to touch the personality and shape the perceptions of a target audience regarding a product, brand, service, and/or organization. Your Challenge: YMCA Discuss how the organization YMCA has used research to successfully shape a consumer narrative and marketing communication plan. What was the research done? How did it shape the strategic product, narrative, creative messaging, and/or tactics that resulted in successfully expanding market share and growing the organization? How did the research provide insight into how to successfully approach the market? How did that insight, in turn, shape the strategic communication campaign? The Project Paper will be written following current APA 7 style, including a title page, abstract and references. The Project Summary will also follow current APA 7 style but does not need a title page or abstract. These are TWO distinct papers. Notice that the section requirements and the deliverables are different. Do not just copy and paste paragraphs from the Summary into the Project Paper. Course Project Summary THE YMCA You are to submit a summary presenting your choice of product, organization, or service that has used the insights derived from research to drive a growth strategy. During succeeding modules/weeks, you will then research your choice, thoroughly connecting a particular type(s) of research to insight and then action on the part of the organization/product/service selected. For example, you might choose the organization that employs you, if it has used research and analysis of the market effectively, or a consumer goods company that has revitalized its products and industry with insights derived from research (Dove, for example, comes to mind—but you may choose any product that has had clear insights generated through research), etc. To complete this assignment your summary should resemble a traditional APA 7th ed paper with a cover page, headings and page numbers. You should open your paper with a one paragraph introduction arguing your campaign and research justification. Each section of your paper should use the four topics below and must include at least 4 paragraphs (and a minimum of 2 articles justifying each topic) for each section below. A reference page is required and intext citations should be evident: (Use the numbered list below as the sections for your paper) Chosen organization/product/service. THE YMCA Explain the challenge facing your choice, the role that research played in generating an insight(s) to meet that challenge, and resulting success (we want to write about successes here. That gives us the most insight from this paper). Research. What kind(s) of research was undertaken? What were the results? How did the insights derived produce the foundation for a creative communication campaign, and—if appropriate—the revamping of both the product/organization/service and the message to the market? Consumer Insight. How did this research provide a greater and more unique understanding of the users and potential users of this product? How did this then shape subsequent action? Result. What were the specific results over what period of time. For example, was market share increased, and by how much? Was more product sold? How many more members did that megachurch put in the seats? How many souls saved, units sold of that new brand of chocolate milk, etc. To be clear: you are expected to write a MINIMUM of 18 paragraphs (and at least 8 sources), which should include an introduction, 4 paragraphs per each section above (16 total), and a conclusion.
At 111papers.com, we value all our customers, and for that, always strive to ensure that we deliver the best top-quality content that we can. All the processes, from writing, formatting, editing, and submission is 100% original and detail-oriented. With us, you are, therefore, always guaranteed quality work by certified and experienced writing professionals. We take pride in the university homework help services that we provide our customers.
As the best homework help service in the world, 111 Papers ensures that all customers are completely satisfied with the finished product before disbursing payment. You are not obligated to pay for the final product if you aren’t 100% satisfied with the paper. We also provide a money-back guarantee if you don’t feel that your paper was written to your satisfaction. This guarantee is totally transparent and follows all the terms and conditions set by the company.Read more
All products that we deliver are guaranteed to be 100% original. We check for unoriginality on all orders delivered by our writers using the most advanced anti-plagiarism programs in the market. We, therefore, guarantee that all products that we submit to you are 100% original. We have a zero-tolerance policy for copied content. Thanks to our strict no plagiarized work rule, you can submit your homework to your professor without worrying.Read more
TThis is one of the most cherished courtesy services that we provide to help ensure that our customers are completely satisfied with our finished products. Delivering the best final product to our customers takes multiple inputs. 111papers.com prides itself on delivering the best university homework help services in the writing industry. And, in part, our free revision policy is how we do it. What’s more, all our revisions are 100% free without any strings attached.Read more
Client privacy is important to use. We know and understand just how important customers value their privacy and always want to safeguard their personal information. Thus, all the information that you share with us will always remain in safe custody. We will never disclose your personal information to any third party or sell your details to anyone. 111 Papers uses the most sophisticated, top-of-the-line security programs to ensure that our customers’ information is safe and secured.Read more
Placing your order with us means that you agree with the homework help service we provide. We, in turn, will endear to ensure that we do everything we can to deliver the most comprehensive finished product as per your requirements. We will also count on your cooperation to help us deliver on this mandate. Yes, we also need you to ensure that you have the highest-quality paper.Read more