trident Bus303 module 3 SLP

Module 3 – SLP
Negative Letters
Case Study: Small Business Owner to
Customer—You’re Fired!
As the owner of WebTastic, a small business that
designs and hosts websites, you value your clients and understand that the
recession has affected everyone. But lately you’ve realized that some clients
are sapping your business’s already stretched resources. One of your first
patrons—Minnie MacElroy of Minnie’s Miniscule Miniatures—has been a demanding
client from the get-go. She asked for changes to the site design she had
already approved, forcing you to put in more hours than your quote covered.
Once the site went live, Minnie consistently badgered you to make other changes
so often that you did them without charge just to get her off your back. When
her monthly hosting fee started becoming erratic, you agreed to let her slide
until her business picked up. But now she’s six months delinquent.
Despite repeated phone calls and several letters
asking her to make a payment, you have received nothing. As a business owner,
you understand how difficult it is to keep your doors open. You have had to lay
off your best Web designer and are now doing your own bookkeeping instead of
paying for that service. The contract MacElroy signed has a provision that if
an account remains unpaid, WebTastic may opt to render the site nonfunctional.
The contract also states that WebTastic retains the copyright on the design of
any site it has created. While you are hesitant to lose any business in this
economic climate, you have decided that some clients are more trouble than they
are worth, and that if MacElroy doesn’t begin paying the money she owes you,
you will exercise your option of closing her site.
Write a letter informing Minnie that you are
closing down her site if she does not pay the money she owes you. Should you
fully explain that she has been a difficult customer, or should you rely on her
lack of payment as your reason for breaking the contract? Address your letter
to Ms. Minnie MacElroy, 27694 Bay Point Lane, Bonita Springs, FL 34134.
Assignment derived from Dr. Guffey’s Business
Communication Newsletter
SLP Assignment
Write a negative letter.
Write a summary explaining the principles you
used when writing your letter. Your explanation should make use of the
Background Info, properly cited and referenced.

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